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Jun 29, 20221 min read

HOW DO BRAND GUIDES WORK?

What the heck is a brand guide anyway? So here's a situation: You start a business selling frosted healthy donuts online. How do you know...

Mar 16, 20212 min read

How An Explainer Video Is Necessary And How Many Topics Should Be In Your Video?

Should you make one content (video/article/post) about a lot of different topics, or should you have minor videos that are focused?

Jan 13, 20211 min read

Geico: So Easy a Caveman Can Do it (2004)

"Geico, so easy a caveman can do it" - Commercial #3 (2004). These commercial have been honored by the Madison Avenue Advertising Walk of...

Jan 8, 20211 min read

"I'd Like to Buy the World A Coke" (1971) Commercial

I can watch this commercial on repeat. If you want to learn about a #worldclasscompany, the #CocaCola museum in #Atlanta will teach you...

Jan 7, 20211 min read

"I'm a Mac, and I'm a PC" Ad Campaign

I was sold. Were you? Apple's, "Get a Mac" (2006-09) campaign is an all time advertising hall of famer. In the 90's, Mac's were getting...

Jan 5, 20211 min read

"Kobe Bryant" Nike Commercial 2006

#KobeBryant Nike Commercial 2006 - A #ReBranding Ad People don't remember, but Kobe was hated most of his career, and in 2006, this was...

Jan 5, 20211 min read

"Google" Commercial from 2009

I love this one because it highlights how the service works with all the features in one concise story. What I recommend when you make...

Dec 22, 20201 min read

"Come Together" Wes Anderson 2016- Ad Campaign

What do you get when #WesAnderson directs #adrianbrody in a #ChristmasCommercial and uses a #JohnLennon song? You get a colorful,...

Dec 15, 20201 min read

"Got Milk" (1993) Ad Campaign

The original "Got Milk?" (1993) ad is considered one of best commercials of all time. Why? The marketing agency (Goodby Silverstein &...

Dec 15, 20201 min read

Ricktastic Ad Campaign

What a Ricktastic Ad Campaign Who would have thought in 2020, TV show characters would still be used to pitch products? Only Rick and...

Jul 22, 20201 min read

My First Successful Marketing Campaign Happened When I was in High School

When I was in high school, I ran for student government for the first time and wanted people to see my "vote for me" posters. The school...

Jul 22, 20204 min read

Difference Between A Movie Director and A Producer While Making A Demo/Explainer Or Any Video:

Difference Between Movie Director and A Producer Written By Me, A Producer

Andy Mizrahi